

I'm Wouter,
...a creator from Cape Town, South Africa. I'm passionate about building software that is really easy to use, without sacraficing on power and flexibility.
You can read more about that here, or read about the type of business we're building here.
I founded Hoot Originals as a web agency about 9 years ago, and after ~7 years of amazing projects and happy customers, we switched from doing client work to building and running our own suite of "software as a service" (SAAS) products.
drop your email in here...
The first product we released is called xform, an "image transformation and optimisation" service. That's how it started, but since the launch, we've expanded it to serve OG Images and stream videos!
We're always working on the xform, so keep your eyes open or follow us on X if you're intersted.
The second product we released is called Pixelmatic a web based screen recorder, built very specifically for distributed teams and other saas companies.
We had a real need for something specific, so we built the perfect tool for us and we hope you'll love it too ❤️🥳
The product we've been working on for the longest, and which has proven to be the complex, and which is very close to our hearts is PixelPaper, a website builder.
Though there are many out there, we're building something that I feel bridges two worlds that are often at odds with each other; the very easy to use and the very powerful.
We're very excited about this one! Please follow along on X for sign up for our newsletter.

Lastly, and this one is still in development, there's FillForMe. Birthed out of my own pain and frustration. I believe that technology should work for us, to make our lives easier, especially in the age of AI!
Maybe you've guessed what FillForMe does? Yip, it automatically fills a form in for you, from your own personal, private database.
If you'd like to follow along, drop your email in the newsletter form above or follow me on Twitter :D
you can reach out at